・Sharing of a single brand by all Group companies will enhance employees’ pride in the Group and heighten their sense of mutual commitment.
・Activity in accordance with the vision and values embodied by the brand on the part of all Group employees will lead to higher levels of trust in, affinity with, expectations for, and favorable impressions of the Group.
・Through the Group brand, we can underscore our breadth as a corporate group as well as our consistent stance and distinctive features to all concerned.

The brand symbol manifests the Group's aspiration to build a bright food future while caring for people.