Basic Views
The NH Foods Group believes that contributing to the health of consumers is one of its important missions as a food manufacturer.
Food diversification and health is one of our Five Materialities (key issues), and we will continue to focus on developing health-conscious items and providing information on extending healthy life expectancy.
Major Initiatives
Stipulating Health as a Common Quality
We have formulated Quality Assurance Regulations, which identify not only the basic food criteria of safety and deliciousness, but also health, the environment, and usability as common quality perspectives for our food development activities. In addition to encouraging people to consume more beneficial nutritional elements, such as proteins, we will also explore the factors that make people reluctant to consume these elements, while continuing to design and develop products and provide information to promote a more balanced diet.
Examples of health-conscious development design and information provision
- Supply of protein-rich foods
- Supply of products that offset potential nutritional deficiencies
- Introduction of more products to meet the needs of people with food allergies and diverse values
- Supply of products with reduced salt and fats, etc.
Expanding our Range of Health-Conscious Items
We will continue to focus on developing a variety of health-conscious items.
■Examples of health-conscious items
Healthy Kitchen Zero Roast Ham
Skinless Winny
NatuMeat Hamburger Steak (demi-glace style)
Roast Chicken for Salad-Plain
Bidobacterial Yogurt
Ísey SKYR-Vanilla
Development and Sales of Health Foods
NH Foods Healthcare Online is an online store that sells health foods and offers services that help people live a healthy life.
Preventing Frailty in Elderly People
We are working with the Kansai Medical University on joint research into frailty since 2021. This involved a trial in which individuals requiring nursing care or support received daily nursing care that included short periods of functional training, and also took appropriate exercise and ate processed foods containing high levels of protein. The results showed that the program had an effect on preventing frailty by improving gripping strength and walking speed. Moreover, in 2023, we concluded a joint research agreement with Kansai Medical University, Heiwado Co., Ltd., and Koga Software Inc., as part of a social collaboration course titled “Scientifically Studying Health Based on Food and Exercise,” and launched a frailty prevention program for the elderly.
Understanding Aging Mechanisms
“To control the effects of aging using cutting-edge technologies.”
This is the dream guiding a project being conducted by the University of Tokyo Graduate School of Frontier Sciences.
NH Foods Ltd. has established Future Food and Aging Design Research as a social cooperation program and is implementing food intervention studies on middle-aged and elderly subjects to gather health information and improve dietary habits. The data collected through the studies will be comprehensively analyzed using AI technology and it is expected that this will lead to an understanding of the mechanisms of aging and the identification of indicators for measuring the effects of aging.
The ultimate aim is to provide services that will empower elderly people to realize long and healthy lives through their own efforts, which we have named “aging design.”
Announcing a Commitment at Tokyo Nutrition for Growth Summit 2021
NH Foods Ltd. expressed its commitment to realizing a sustainable society at the Tokyo Nutrition for Growth Summit 2021, an international conference hosted by the Government of Japan.
Under our mission of providing a stable supply of the protein that forms our bodies, since our founding in 1942, the Group has expanded our business scope and the value we deliver to our customers in order to create the Joy of Eating as our corporate philosophy. In fiscal 2021, we launched Vision 2030, which incorporates the Group's desire to create diverse eating situations and to provide continuous support for healthy diets every day. In addition to the value we have offered to date, we will achieve this goal by extending the potential of protein through unfettered imagination that is freed from traditional understanding. Going forward, we will strive to solve social issues through our business activities and will contribute to the formation of a sustainable society, namely by promoting both our business and sustainability strategies while adapting to changes in the social environment and lifestyles.
Overview of the Group’s commitment
| Goal/action plan | Key indicator |
|---|---|
| 1. Food allergy-related initiatives ・Increase the amount of relevant products shipped ・Develop testing kits for labelling items that have recently become mandated by law |
・Ship four billion yen worth of products by fiscal 2030 ・Launch new testing kits |
| 2. Offer a greater choice of protein ・Expand sales of plant-derived protein products ・Explore new alternative protein sources |
・Ship 10 billion yen worth of products by fiscal 2030 ・Launch products developed from research into new proteins |
| 3. Develop and promote products that extend healthy lives within a super-aging society ・Launch products developed from patented substances that improve cognitive functions |
・Provide three million meals a year by fiscal 2026 |
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What is the Nutrition for Growth Summit?
