Healthy Living Initiatives

Healthy Living Initiatives

Basic Views

The NH Foods Group believes that contributing to the health of consumers is one of its important missions as a food manufacturer.
Food diversification and health is one of our Five Materialities (key issues), and we will continue to focus on developing health-conscious items and providing information on extending healthy life expectancy.

Major Initiatives

Stipulating Health as a Common Quality

We have formulated Quality Assurance Regulations, which identify not only the basic food criteria of safety and deliciousness, but also health, the environment, and usability as common quality perspectives for our food development activities. In addition to encouraging people to consume more beneficial nutritional elements, such as proteins, we will also explore the factors that make people reluctant to consume these elements, while continuing to design and develop products and provide information to promote a more balanced diet.

Examples of health-conscious development design and information provision

  • Supply of protein-rich foods
  • Supply of products that offset potential nutritional deficiencies
  • Introduction of more products to meet the needs of people with food allergies and diverse values
  • Supply of products with reduced salt and fats, etc.

Expanding our Range of Health-Conscious Items

We will continue to focus on developing a variety of health-conscious items.

■Examples of health-conscious items

Sugar-free, high-protein
Sugar-free, high-protein
Healthy Kitchen Zero Roast Ham
With added calcium
With added calcium
Skinless Winny
With dietary fiber
With dietary fiber
NatuMeat Hamburger Steak (demi-glace style)
Sugar-free
Sugar-free
Roast Chicken for Salad-Plain
Contains Bifidobacterium lactis HN019 With added calcium and iron
Contains Bifidobacterium lactis HN019 With added calcium and iron
Bidobacterial Yogurt
High-protein, non-fat
High-protein, non-fat
Ísey SKYR-Vanilla

Development and Sales of Health Foods

The NH Foods Ltd. Research and Development Center uses the NH Foods Group’s abundant biological resources to extract materials such as imidazole dipeptide, placenta extract, and collagen, scientifically evaluating their safety and effectiveness for commercialization.

NH Foods Healthcare Online is an online store that sells health foods and offers services that help people live a healthy life.

Preventing Frailty in Elderly People

Frailty is a condition that occurs as bodily and mental functions decline with age, and it is often one of the final steps before an individual starts needing nursing care.
We are working with the Kansai Medical University on joint research into frailty. This involved a trial in which individuals requiring nursing care or support received daily nursing care that included short periods of functional training, and also took appropriate exercise and ate processed foods containing high levels of protein. The results showed that the program had an effect on preventing frailty by improving gripping strength and walking speed. The trial participants also received information about things like how to think about diet and how much their muscle mass had increased during the trial, enabling them to really feel the effects of the program on their own bodies. This led to changes in behavior, including the tendency to choose foods with high protein content.

Understanding Aging Mechanisms

“To control the effects of aging using cutting-edge technologies.”
This is the dream guiding a project being conducted by the University of Tokyo Graduate School of Frontier Sciences.
NH Foods Ltd. has established Future Food and Aging Design Research as a social cooperation program and is implementing food intervention studies on middle-aged and elderly subjects to gather health information and improve dietary habits. The data collected through the studies will be comprehensively analyzed using AI technology and it is expected that this will lead to an understanding of the mechanisms of aging and the identification of indicators for measuring the effects of aging.
The ultimate aim is to provide services that will empower elderly people to realize long and healthy lives through their own efforts, which we have named “aging design.”