Vision2030 expresses our aspirations for 2030, our continuing commitment to our corporate philosophy as a company that enables people everywhere to experience the Joy of Eating, and our determination to unleash new potentials for protein. We will continue to take up the challenge of transformation under this vision.
In recent years, we have seen unprecedented changes that could jeopardize the stability of food supplies, including world population growth, and increasingly serious global environmental problems, such as climate change. As a company engaged in food manufacturing and the livestock industry, we have also faced an increasingly challenging environment because of factors that include soaring fuel and feed prices due to the Ukraine crisis and the weak yen, as well as sharply higher labor costs in Japan and other countries. We are one of Japan’s biggest protein suppliers and a key contributor to food infrastructure. For that reason, we believe that even in this challenging environment we have a social mission to maintain reliable supplies of protein as the power of life.
We are deeply concerned that our ability to realize our corporate philosophy and Vision2030 may be limited under our existing business models in today’s rapidly changing environment. We therefore aim to achieve a dramatic improvement in our corporate value by rapidly and resolutely transforming our business models. At the same time, we will work steadily to expand our lineup of plant-derived protein products, while also developing new types of proteins, such as cultured meat and other cell-based foods, and adopting sustainable livestock farming methods as part of our efforts to protect the global environment and contribute to the solution of social issues.
We believe that our business ultimately depends on the efforts and potential of each individual employee. That is why our corporate philosophy also states that our company should be a place where employees can feel truly happy and fulfilled. We are working to realize Vision2030 by enhancing our human capital policies as the framework for a dual commitment to the provision of training programs that support personal and organizational growth, and the creation of an environment in which diverse individuals can participate and succeed.
In March 2023, we opened Hokkaido Ballpark F Village as a complex that includes a new ballpark for the Hokkaido Nippon-Ham Fighters. This facility, which challenges the limitations of conventional thinking, symbolizes our determination to move forward to a new stage that will be more than just an extension of the past growth trajectory of the NH Foods Group.
President and Representative Director