The fresh meats business accounts for more than 50% of the NH Foods Group's net sales. We were swift to deploy our vertical integration system, which encompasses everything from livestock production and raising to slaughtering, processing, distribution, and sales. This setup enables us to promptly and stably deliver safe,high-quality, fresh meat. We develop and sell products under numerous proprietary brands.
Production and Raising
The NH Foods Group raises cattle, hogs, and poultry. We maintain 126 farms in Japan and 27 overseas※. We are committed to total safety and quality. In our poultry production, for example, we grow chickens from eggs. In our hog business, we change feed at each growth stage to produce tender pork. We have secured certification for our domestic farms under SQF, an international quality standard for primary producers.
Overseas, we operate farms on a large scale in Australia and Middle East. We sell our Australian meat domestically and in Japan and also export it throughout Asia.
Each of our farms collects manure to produce organic fertilizer and otherwise engages in agricultural recycling while undertaking ideal environmental measures.
※on consolidated basis as of April 2020
Slaughtering and Processing
We slaughter and process at 13 plants in Japan and 5 palnts abroad※. Neighboring farms of the Group collaborate to ensure swift and stable delivery of fresh, high-quality meat.
As well as slaughtering animals, our plants cut meat to match customer requirements for taste and convenience.
※on consolidated basis as of April 2020
Main production and raising, and slaughtering and processing sites
The fresh meats business accounts for more than 50% of the NH Foods Group's net sales. We were swift todeploy our vertical integration system, which encompasses everything from livestock production and raising to slaughtering, processing, distribution, and sales. This setup enables us to promptly and stably deliver safe,high-quality, fresh meat. We develop and sell products under numerous proprietary brands.
125 of domestic farms and plants have received SQF certification.
SQF is the acronym for Safe Quality Food. SQF is an international standard that combines HACCP safety methods and ISO 9001 quality management system elements. Regular audits by third-party agencies are mandatory under this system, and repeat authorizations and registrations once annually guarantee reliability.
This area includes slicing, mincing and other forms of primary processing, and such secondary processing tasks as roasting and producing chicken dumplings.
We serve restaurants and food makers at the menu-planning stage and engage in thorough, ongoing testing and studies to meet customer satisfaction. For retailers, we supply products that match consumer demand, which we identify through proprietary marketing research.
We develop foods that satisfy contemporary customers and their need for taste, convenience and usability.
We built an independent nationwide logistics structure to maintain the freshness and quality of our meats and quickly deliver them.
We maintain two of Japan's largest distribution centers, one each in the east and west of the country, and leading-edge international distribution units. This setup enables us to deliver the right quantity of the right food on a just-in-time basis. Our distribution capabilities extend beyond refrigeration and freezing to include bonding, classification and storage, as well as logistics for customers outside the Group.
Through its internal production and external procurement, the NH Foods Group accounts for about 20% of Japan's fresh meat market.
We sell our products directly through 127 sites in Japan's major cities※. All of our sales locations gather information and support stores by proposing consumer-oriented product lines and processing techniques based on our expertise in fresh meats. Solid sales capabilities based on the Group's network and footwork underpin our fresh meats business.
※on consolidated basis as of July 2020