The core concept behind all of our products is the joy of eating and contributing to happy and healthy lives through our ham and sausage products as well as our range of offerings of processed foods, dairy products, and processed seafood products. We use consumer feedback and other qualitative information along with a full set data collected from our clients to develop and improve our food products to meet changing food preferences and lifestyles. We have also broadened our range to develop and sell hypoallergenic products and a line of plant-based soy meat products.

To develop flavorful foods quickly and efficiently, our core factories have R&D divisions and professional chefs on-site to develop highly refined products.

Our core plants in Japan and overseas maintain strict quality management and have earned quality certifications including FSSC 22000 food safety certification.

To promote continuing improvement in our production techniques, we  have our own Master Certification program for ham and sausage preparation skill and Expert Certification system for inspection and analysis.. The system is designed to cultivate outstanding technicians while maintaining and improving the quality standards that have earned us high levels of customer satisfaction.

Each plant holds regular meetings focused on improving the plant’s quality to deliver tastier products. The meetings bring together our production, quality assurance, and materials specialists to formulate initiatives for quality improvement.

Food processing includes slicing, mincing and other forms of primary processing, and secondary processing tasks, such as roasting and producing chicken dumplings.

The products we deliver to restaurants and food makers are meticulously prepared to suit customer needs from the menu creation and planning stages, including repeated testing and studying to meet customer expectations. For retailers, we supply products matched to consumer demand that we identify through proprietary marketing research.

We develop foods that satisfy contemporary customers’ desires for new flavors, convenience, and usability.

Our nationwide network of 14 logistics centers and 4 logistic offices (as of June 2021) effectively covers all of Japan. The quality of our logistic operations is supported by round-the-clock refrigeration and freezer facilities at our logistics centers and our proprietary inventory management system with real-time data on inventories and shipments.

Sales bases across Japan dispatches sales personnel specializing in supermarket, convenience store, and restaurant operations to swiftly accommodate customer needs. In addition to actively advancing our sales promotions to boost product sales, our staff visit customers and hold online meetings to provide customers with information on products and market trends. The staff also visit stores, hold special events, and connect through online meetings to explain the features of our products and propose menus using our products. We have a system to directly communicate feedback from dialogue between sales representatives and customers to the relevant departments, where we use the information to further improve and develop our products.